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The Independent UK
The Independent UK
Erin Keller

Gen Z is turning their backs on social media except for this one app – and they don’t necessarily trust it

Gen Z is ghosting most social apps but TikTok still slaps – at least in terms of use rather than trust.

The Harris Poll’s TikTok Troubles: The Platform Gen Z Can’t Quit (But Doesn’t Trust) report, conducted this month, found that a strong majority of young adults continue to use the app daily, but their feelings about it are increasingly cringe.

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