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The Guardian - US
The Guardian - US
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Alice Lassman

Gen Z is living in an intimacy economy, where connection is commodified

person uses phone
‘Our nervous systems, built over millennia to bond with other humans, have been exponentially overtaken by Moore’s Law.’ Photograph: Cavan Images/Getty Images/Cavan Images RF

“There are parts of myself I only share with my AI,” Jerome told me. “Your AI?” I asked.

He was 27, three months out of a breakup, and entirely aware that his AI relationship was, as the psychotherapist Esther Perel put it, “a business product”. Still, he confided in it more than he ever had his friends. I mention Jerome because, in the four years I’ve been reporting on gen Z, I have watched my peers become him, one by one. We are the first generation of digital natives and the last generation to have experienced human-to-human intimacy exclusively. Now the attention economy’s younger sister, the intimacy economy, has monetized the connection and affection that make us feel human.

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