It’s finally cool to still wear clothes you bought in middle school and show off your studio apartment with no art on the walls. Don’t call it being broke, Gen Z says; it’s “underconsumptioncore.”
The viral tag on TikTok is filled with young people showing off ways in which they’re choosing not to buy new products in favor of using the ones they have. From limiting themselves to one scuffed-up Stanley water bottle to opting out of doing one’s nails or buying art for their homes, Gen Z has eschewed buying new items in favor of trying to appreciate what they have.
