Gen Z is saying ‘Yes, Chef,’ and no to dining out. Whether that means navigating a high pressure boxed mac-and-cheese situation or making a massive vat of pasta like Strega Nona, the youngest generation is cooking up a storm as their finances reach a boiling point.
They're turning to their kitchens not because they’re going through a Julie & Julia phase, but because a tight economy is forcing them to turn to budget-friendly lifestyles. A whopping 85% of Gen Zers say they’ve navigated at least one barrier to financial success; more than half (53%) say that barrier is the cost of living, according to Bank of America’s 2023 Better Money Habits report, which surveyed over 1,100 Gen Zers.
