It's rare a new social media platform appears to shake up the internet, with innovators like TikTok building on precedents set by forebears like Vine and YouTube.
But photo sharing app BeReal seemed to really take off, offering users an 'authentic' look into the daily lives of friends and urging them to bring their 'realest' self to the plate.
However, according to The Business of Apps, daily usage has fallen to half that of October 2022, despite only hitting the mainstream last year and continued download success.
