The world of skincare has long evolved from the basic CTM routine. The lockdown allowed consumers to explore diverse regimes and experiment their way to understanding what works best for them. And then came the glass-look, K-beauty wave in India and the industry hasn’t been the same since. Also, it was not too long ago when consumers went all over to get their hands on the elaborative 10-step regimes. Moving to mid-2022, the skincare industry is witnessing an increased demand for targeted, effective skincare from its new-age Gen Z consumers. These new-age consumers have learned early on the essence of the
stripped-off approach that offers long-term benefits. This new approach encourages consumers to take a step back from putting up multiple activities and products that often cause irritation and sensitized skin. Instead, opt for more specific, targeted products that are, however, kinder to the skin.
