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Fortune
Fortune
Alena Botros

Gen Z cares more about their purpose at work than a paycheck

(Credit: Stuart Isett for Fortune)

Digital native demographic cohort Gen Z likes artificial intelligence, apparently. Amy Feirn, U.S. managing principal for transformation at Deloitte, said a recent study of Gen Zers and millennials designed to gauge their understanding of the workplace and their values zeroed in on generative AI. 

“They said that if they were using the tools and felt empowered by their organization, and were doing that as part of their daily activity, they were more positive about their potential—their human potential—in their career and with that organization, than if they weren’t,” Feirn said during a panel at Fortune’s Most Powerful Women summit in Laguna Niguel, Calif. on Monday. But some Gen Zers and millennials said they didn’t feel as though they were given the tools or being empowered to use them, which means more investment needs to be made in doing just that. 

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