Gen Z aren’t taking to apprenticeships like millennials did—despite CEOs like Tim Cook and Richard Branson praising university alternatives

A woman on graduation day cheering (Credit: LPETTET—Getty Images)

Apprenticeships were pitched as the next-best thing to a university degree when they were rolled out in the '90s. After a rocky start, by 2010 half a million millennials in the U.K. were enrolled in the scheme that enables workers to earn money while they receive on-the-job training.

But now, Gen Z is bucking that trend.