Tinder is finding out firsthand that casual flings might not lead to lasting connections. Usership for the dating app has flatlined, according to recent data, while rival Hinge has its growing user base smitten.
Parent company Match Group owns both apps, but the two compete for market share in the online dating world by targeting different user bases with varying relationship goals. Tinder is known as a hookup hotbed, while Hinge bills itself as an app for serious daters and is “designed to be deleted.” And it seems like more singles are ready to settle down. Hinge’s growth has continued to outpace that of Tinder, with its daily active users (DAUs) increasing 17% year-over-year in August, Wells Fargo analysts wrote in a note on Monday. Meanwhile, Tinder saw a 10% decrease in year-over-year DAUs.
