Gemma Collins has shown off her new hair after wowing fans with some filter-free swimwear pics.
The Diva Forever star, 41, treated herself to a big, bouncy blow-dry as she showed off her glam look on Instagram.
Looking remarkably different with her fuller locks, the star posed to perfection sporting a faux fur gilet - clutching a cuppa.
Captioning the snap, the GC wrote: "Hunnies as the cold weather is drawing in, stay warm and GC fabulous in my Fur (faux of course)."
Fans liked the outfit - but were more interested in the former TOWIE star's hair.
One wrote: "You look amazing hun, really do, where do u get your hair done? xx"
Another gushed: "You look beautiful x"
While a third thought the star looked like one of the Real Housewives of Cheshire, who is always seen with big, bouncy hair.
They admitted: "Had to double take there thought you was Dawn Ward in this picture."
Gemma recently sent her fans into a frenzy when she shared a series of filter-free swimwear snaps.
Holidaying in her family and her fiance Rami Hawash, the star looked stunning sporting a neon pink swimsuit from her range with New Look.
Posing up a storm in the pink one-shoulder number on a trip to her hotel pool, the GC grinned for the camera, wearing her hair in two Dutch braids.
She teamed the look with a huge pair of tortoiseshell sunglasses and chic red manicure.
Gemma captioned the snaps: “No edit no filter just having FUN,” she wrote before plugging her swimwear range with the high street chain.
It's not the first time the GC has gone au naturel.
Showing off her natural beauty in Mykonos this summer, the make-up free star said she'd finally learnt to "embrace me".
Sharing pics of her sporting a pastel pink swimsuit, she wrote: "I’ve had the best summer but what was even better was having the confidence to not filter or edit my pics and just embrace me.
"Yes I’ve had a good time yes I’ve gained a few pounds but I’ve throughly [sic] enjoyed every moment and this is what holidays are for #keepembracingyourself."
Fans rushed to the comments to praise the TV personality for her honest pictures, with many calling the Essex-born star a "role model".
