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Gemini AI spearheads Google's next-gen ads

Google Gemini Dan Taylor Ashish Gupta United States

A smartphone screen displays ads on YouTube supported by UCP.

Google has positioned its Gemini AI engine as the core infrastructure for the next generation of digital advertising and commerce, aimed at helping businesses grow more intelligently across search and YouTube.

The company is moving beyond traditional automation towards autonomous, agentic artificial intelligence (AI) systems, signalling a broader shift in how brands engage consumers and how digital retail operates.

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