I have a confession to make: I've never worn earplugs. For someone as ATGATT as I am, this seems like a pretty big oversight, right? Thing is, I never liked them and never thought I needed them. Decades of playing in bands, attending ear-shattering concerts, riding motorcycles with bad helmets, and parenting had done their damage. Why, I thought, should I bother with earplugs when my hearing was already shot? After my cross-country ride on my new Ural, however, my attitude regarding earplugs has changed and now I don't think I could ever ride without them again thanks to EarPeace.
EarPeace was founded back in 2008 after founder and CEO Jay Clark got his ears blown out, metaphorically speaking, at Trinidad & Tobago's weeklong Carnival celebration. After Carnival, he returned to the States with a new personal mission—to create the best earplugs money can buy and save the world from hearing loss. That's a bold mission statement right there. Has EarPeace done it? Has Clark saved the world from hearing loss? Let's talk about it.
