A new conference centre and arena being built on the Gateshead Quayside will be sponsored by North Esat technology firm Sage after it signed a multimillion-pound naming rights deal.
The Tyneside company, which has sponsored the Sage Gateshead since its opening in 2004, has agreed a £10m deal to name the new centre currently being built on a site between the music centre and the Baltic art gallery.
It’s hoped the new centre will create 2,000 new jobs and provide a £70m annual boost to the local economy.
