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Zenger
Zenger
Business
Chris Katje

Gary Vee, Kevin Durant, Alex Rodriguez Backed Tracer Land New Investors

PHOENIX, ARIZONA - FEBRUARY 11: (L-R) Gary Vee and Fanatics CEO Michael Rubin attend Michael Rubin's 2023 Fanatics Super Bowl Party at the Arizona Biltmore on February 11, 2023 in Phoenix, Arizona. (Photo by Kevin Mazur/Getty Images for Fanatics)

Data intelligence platform Tracer announced a new president to lead the company and a funding round to power the company’s growth. Here are the key details.

What Happened: Tracer announced Obele Brown-West has been appointed as the first president of the company. The company also announced a Series A funding round that brings new investors alongside existing names like Gary Vee.

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