You could almost hear the collective gasp when Manchester City broke the bank to sign Jack Grealish last summer and with that £100million price tag came immense pressure.
City's spending power since their 2008 takeover has been well-documented. That has brought unparalleled success but, unfortunately, the knives are constantly sharpened away from the Etihad Stadium waiting to see those high-profile recruits drop below the necessary standards.
It is a price worth paying for being at the top and City would have it no other way. As for Grealish in particular, the figure his beloved Aston Villa wanted was his worth, no matter how many observers, pundits or supporters tell you how much should have been paid.