While he regrets his involvement in the infamous Pizza Hut advert, Gareth Southgate got the last laugh two decades later.
The now England manager missed the crucial penalty for England in the Euro 96 last-four - and was brutally mocked in the commercial because of it. Stuart Pearce, nicknamed 'Psycho', convinced him to take part in it alongside Chris Waddle, who made fun of him throughout the advert for missing the all important shot.
In Zero to Hero The Gareth Southgate Story, author Rob Mason wrote: "Shortly after that moment when England's Euro '96 hopes collapsed when Gareth failed to 'belt it' as his mother would have advised, he was to be found along with Italia '90 penalty-missers Pearce and Waddle as the trio appeared in a TV advert for Pizza Hut.