Dig out your hoodies and dust off your chinos – Gap is making a comeback. The brand, known for its denim, borderline omnipresent khakis and logo-emblazoned hoodies, will follow in Topshop’s footsteps in returning to the British high street for the first time since 2021, with a two-storey shop in London’s Covent Garden opening on Thursday 6 November, and additional stores in Shepherd’s Bush and Wembley to follow.
The iconic chain’s revival has been headed by Richard Dickson, the brand’s chief executive since August 2023, who was also the American toymaker Mattel’s president during Barbie’s reinvention, culminating in the Oscar-winning Greta Gerwig film starring Margot Robbie. He's now been charged with returning Gap to its glory days of quality basics.
