I’m writing this sat in a corner of the Ganni afterparty. People are voguing on the bar, bouquets of flowers are being lassoed above heads and one of the speakers has just blown. For now I’m an onlooker. In an hour, though, I’ll be kicking the speaker back into action myself.
Ganni is arguably the most highly anticipated show on the Copenhagen Fashion Week schedule. And as the harbour-side production drew to a close, guests were ferried (quite literally) by boat to the party. The crowd in question? The Ganni Girls. A style tribe that has been brewing since the early 00s when Ganni first launched, and frankly, who own the Danish capital today. It’s difficult to differentiate between the Ganni girls here only for the show, and the Copenhagen natives who wear the brand as part of their daily uniform.
