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GamesRadar

Technology

Austin Wood

Gaming hardware costs have gone up 16% just in 2026, says US analyst, and Samsung says the AI bubble behind it all is only going to get worse in 2027

Samsung United States Lawsuit

Donkey Kong Bananza DK flying around a whirlwind.

This is the first console generation to see hardware prices dramatically increase over time, with lead Circana games analyst Mat Piscatella reporting that the average selling price of new gaming hardware has jumped from $452 in January 2026 to $525 in June 2026 in the US – a staggering 16% rise in just half a year.

This follows years of gradual price hikes industry-wide, with Xbox recently causing yet more sticker shock amid Europe and UK hikes of over 30% on Series S and X consoles. Nobody's avoided price increases, and the AI data center-fueled RAM and chip drought behind this dire market is expected to worsen in the year ahead.

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