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Fortune
Fortune
Eleanor Pringle

GameStop share price is bouncing after revealing plan to buy Bitcoin in untested strategy which it admits ‘may prove unsuccessful’

A GameStop store in Germany (Credit: Ying Tang—NurPhoto/Getty Images)
  • GameStop shares surged after the company announced it is investing in Bitcoin as “a treasury reserve asset,” with no set limit on how much it plans to buy.

GameStop shares are bouncing today on the news that the meme-stock darling is investing an undisclosed amount of its cash reserves in Bitcoin.

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