LONDON—Although it runs counter to logic, video gamers actually spend more time and money on video streaming than non-gamers, according to a new report by MIDiA Research, which cites the recent success of HBO’s TV adaptation of the popular video game “The Last of Us” to argue that SVOD companies should cater more to gamers.
As of Q4 2022, 67% of consumers identify as gamers, spending an average of 8.8 hours per month on streaming TV shows and movies, compared to 6.9 hours for non-gamers. Gamers spend more on video streaming, with an average monthly spend of $12.60, compared to $9.50 for non-gamers. This makes gamers a disproportionately important segment in the SVOD landscape, and their preferences should be considered in the commissioning and storytelling strategies of video streaming services, the researcher said.
