For decades, Las Vegas has been known for a simple mantra: “What happens here, stays here.” The slogan captured the spirit of a city that has had a reputation for being a playground of late nights and high stakes.
But while the neon-lit Strip still delivers on that promise, the destination’s identity is shifting. Today, Las Vegas’s tourism offering is evolving beyond its casinos and party reputation, and emerging as a global hub for major league sport, live music and events.
