Samsung today announced its latest phones – and the company is predicting a future that folds in half. The latest unveiling came in the form of a lavish, large-scale event – Samsung is never known for doing these things by halves. Seeing the glitzy launch from up close in the vast Coex Centre in Seoul, it was apparent to me that the company knew this was something it needed to get right – not least because it was playing to a local as well as a global audience.
For the first time, Galaxy Unpacked was being held in Samsung’s home country. The wide range of products made it one of the biggest Samsung product reveals in years.
