Watching Samsung’s press conference at CES 2024, I saw something I wasn’t expecting. I don’t mean AI, of course, since everything at CES that could talk, talked about AI. During the show a familiar logo crept onto one of the later slides – the ‘b’ for Bixby. I was hoping to see Bixby mentioned in the same breath as AI, though Samsung didn’t actually explain what Bixby was doing there. Still, this could finally be Bixby’s last, best chance for redemption.
Why does Bixby need redemption? A better question might be why do you hate Bixby? When I mention Bixby in the Future offices, I get confused looks and laughter. When someone else invokes the name of Bixby, everyone looks to me because I’m the only person who seems to care. I’m a genuine fan of Bixby, as a concept and in execution, but maybe not for the reason you’d expect.
