Before Gabriel Wolff built a marketing firm, he shipped roughly 500,000 pints of ice cream out of a factory he practically lived in. He has the scars to prove it: literal ones, carved into his hands and arms from years of wrestling with dry ice, perishable inventory, and an assembly line that demanded surgical precision. That period left him with something more useful than war stories. It gave him an operator's instinct for how work actually moves through a system, and a deep impatience for anyone who treats marketing as an abstraction disconnected from the economics of a real business.
That impatience became the founding thesis of Everything Bagel, the full-service growth firm Wolff launched in 2022 after a career spent on both sides of the brand-agency divide. Today, Everything Bagel functions less like a traditional agency and more like a transplantable marketing department, one built to take consumer brands from $5 million in annual revenue well past the $100 million mark without the overhead, politics, or fragmentation that typically accompanies that climb.
