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Sports Illustrated

Sport

Dan Lyons

Future UNC Opponent Is Already Using Bill Belichick to Promote Next Year's Game

Bill Belichick UNC Steve Belichick ACC Football Knights New England Patriots North Carolina UCF

New England Patriots head coach Bill Belichick looks at the scoreboard in the fourth quarter game against the Buffalo Bills at Highmark Stadium. | Mark Konezny-Imagn Images

After days of anticipation, North Carolina officially announced the hiring of Bill Belichick as football coach at 7:42 p.m. ET on Wednesday night. It took one of UNC's upcoming opponents, 2025 non-conference foe UCF, all of 29 minutes to use Belichick to promote next fall's game in Orlando.

Belichick will make his college coaching debut at home against TCU on Aug. 30, before a trip to Charlotte and a home game against Richmond in Weeks 2 and 3. The Tar Heels wrap up non-conference play with their Sept. 20 trip to face the Knights at FBC Mortgage Stadium.

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