
On 29 April 2025, President Donald Trump unleashed a firestorm against Amazon founder Jeff Bezos after reports surfaced that the £1.6 trillion ($2.13 trillion) retail giant considered displaying tariff costs on its low-cost Haul platform.
The White House branded the move a 'hostile and political act,' prompting a heated call from Trump to Bezos himself. Amazon quickly backtracked, but the clash has ignited a debate about transparency and the impact of Trump's aggressive tariffs.