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Allisa James

Funko Pop's AI-powered 'Brand Protection' service temporarily takes down indie gaming site, proving that automation without humans is a mistake

Funko! Pop Itchio

Half man, half AI.

Itch.io is taken down due to an automated takedown request
The cause is Funko Pop's AI-powered BrandShield
The indie gaming site is restored after nearly a day

On Monday, December 9, 2024, both the official X (formerly Twitter) and Bluesky social media accounts for popular PC indie gaming site Itch.io posted that the entire domain had been disabled. The cause? An automated AI ‘brand protection’ service.

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