Loyal shoppers with Lidl are considering turning away from the budget supermarket after the retailer made a change that could hit them in the pocket. The store has shaken up its loyalty scheme - and it means more spend for its rewards.
Using the 'Lidl Plus' loyalty app, shoppers now need to spend more to get the top tier discount. Under the old system, shoppers would get £10 off a future shop when they spent £200 in one month. However, the change, which was introduced on Thursday, September 1, means customers now have to spend £250 in one month to get a 10% discount off their next shop. Customers are not impressed.
Turning to social media, one person said: "Gone from £10 off having spent £200 over the month. Now pay £250 to earn 10% & then another £100 to claim £10 off! Just when families are in financial crisis."
