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Golf Monthly
Golf Monthly
Sport
Ben Fleming

'Full Steam Ahead' - Greg Norman Issues LIV Golf Response After $3bn PGA Tour Deal

Greg Norman at the 2023 LIV Golf Orlando event.

LIV Golf commissioner Greg Norman insisted it is business as usual for LIV Golf in a letter sent to staff in the wake of the PGA Tour's $3billion deal with Strategic Sports Group (SSG).

The Tour's deal with a consortium of American sports team owners will see billions pumped into PGA Tour Enterprises - the new, for-profit wing of the Tour - which is now set to be valued at around $12bn.

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