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Marie Claire
Marie Claire
Lifestyle
Rebecca Fearn

Full, natural-looking brows should *never* fall out of favour—here's how I plan to nail the look

Italian brow.

Eyebrow trends come and go, it's true. But there is one particular brow look that has stood the test of time, and it's something the 'cool girls' are doing very well at the moment—yes, I'm talking full, natural-looking, fluffy brows. You see, while laminated brows, thin brows, straight brows and perfectly groomed brows have all had their moment in recent years, right now the 2024 version of a fluffy brow is really calling to me.

It is a look I first noticed some of my favourite Italian actors leaning into (i.e. the White Lotus girlies—Simona Tabasco and Beatrice Grannò), and now I want in on it. I'm talking a natural, fluffy shape with subtle definition and a strong, full finish. It's a natural-looking fluffy brow that has, by appearance, been left to do its own thing entirely. The effect is like you've taken a brow pencil to the brow and smudged it in, rather than expertly applied it in fine strokes. Then, you've grabbed a spoolie or tinted brow gel and brushed the brows backwards then forwards again, for that upwards, ever-so-slightly-dishevelled-yet-still-polished look—it's cool, it's low-fuss and it's totally timeless.

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