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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Fujifilm’s viral status has pushed Nikon out of the top three camera makers – but that’s not the only shakeup in the latest camera brand ranking from Japan

Fujifilm X100VI camera held in a hand.

The leading camera brands have seen another shakeup in rankings, according to a report by Japan’s largest financial newspaper. Retro-camera maker Fujifilm’s viral fame has propelled the company into third place, dropping longstanding Nikon out of the top three.

The insight comes from the Nikkei Industry Map 2027, an annual report coming from the region’s largest financial media outlet, analyzed and shared by Digital Camera Life. The report examines Japan’s camera makers and ranks each brand by the number of cameras shipped.

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