It's been four years since the X-T30 II was introduced, initially seeming like a stopgap until the technology was ready for a fully fledged X-T40. Rather, Fujifilm skipped the X-T40 entirely, with the X-T50's launch last year. But, instead of introducing a replacement for the entry-level model, the X-T50 became a sort of halfway house between the top of the X-T line – the X-T5 – and the affordable X-T30 II, leaving many questioning if Fujifilm saw a future for its entry-level model.
But the X-T30 is back – with the X-T30 III. However, thanks to the X-T50, it does make the X-Txx nomenclature slightly confusing. Out of Fuji’s entire lineup, just the X-T30 (a good camera, but not exactly an all-time great) has been selected to have numerous direct sequels. Fujifilm has a few naming schemes it could have pulled from – I personally think it would have more sense to rebrand this as an X-T500.
