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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Fujifilm’s next retro camera is launching on May 22 – but there’s already an unusual feature that I’m puzzled over

Fujifilm
Teaser image showing the outline of a Fujifilm camera, in deep shadow, with the Provia logo visible and the text "Half the Size, Twice the Story… See you soon".

Fujifilm has been gradually dropping hints about an upcoming retro camera. The newest teaser doesn’t offer any additional glimpses of the camera that fans haven’t seen yet – but it actually reveals quite a bit of insight into what Fujifilm means by “Half the size, twice the story.”

The teaser also gives the upcoming camera an official announcement date: May 22 at 01:00 EST / 06:00 BST / 15:00 AEDT.

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