
The viral success of the Fujifilm X100VI bled through category lines and boosted the popularity of another one of the brand’s products: Pancake lenses. But the popularity of lenses like the tiny 23mm f/2.8 that launched alongside the X-E5 hasn’t gone unnoticed – and Fujifilm executives just dropped a major hint about the company’s plans for future optics.
During the CP+ show in Japan, French photo publication Phototrend interviewed three Fujifilm executives, and among the wealth of different insights from the interview, Fujifilm dropped some hints on the future of lenses, including the potential for more pancakes and more compact lenses overall.