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Digital Camera World
Digital Camera World
James Artaius

Fujifilm is teasing a cryptic new camera…can you crack this code?

Teaser image showing the outline of a Fujifilm camera, in deep shadow, with the Provia logo visible and the text "Half the Size, Twice the Story… See you soon".

A month after it teased and launched its last camera, Fujifilm is at it again. The company has released a teaser video for a new camera, built around a cryptic phrase and a nod towards Provia.

"Half the size, twice the story" is the tagline for the teaser, which depicts the outline of a very small-looking camera in deep shadow with an illuminated Provia logo.

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