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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Fujifilm “evolved the camera to suit a new era.” This retro compact camera just earned a trendy award in Japan

Fujifilm X Half camera held in a hand.

What does a camera, a sushi-making robot, and a fabric bathtub have in common? They’ve all won awards in the Trends category of the Nikkei Excellent Products and Services Awards in Japan. Among the new inventions making the honors is the Fujifilm X Half, the brand’s experimental compact camera designed to bring a film-like experience to digital photography.

The award, along with comments from the judges suggest that the Fujifilm X Half is a trendy compact camera in Japan. The X Half is a digital camera, but a film mode means photographers use a “film” advance lever. The film mode even prevents photographers from seeing the images until shooting a full “roll,” though the camera can also be used like a more traditional digital compact as well.

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