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Sports Illustrated
Sports Illustrated
Katy Fairman

Fuel for Thought: James Vowles on His Rise to Williams Team Principal

James Vowles is a name that has become all too familiar in F1 in recent months. However, most motor sport fans would likely know his voice from the iconic, “Valtteri, it’s James” radio calls he used to make over a race weekend. Previously the motorsport strategy director at Mercedes AMG Petronas F1 Team, Vowles has been a part of several very successful Formula One teams. Yet, in 2023 he took on a new challenge, joining Williams Racing as their new Team Principal.

Although a big jump, Vowels seems right at home at the Grove-based squad despite the massive shoes to fill. Williams Racing is a team synonymous with the sport, with its first entry as a team the 1977 Spanish Grand Prix. In fact, Vowels is only the third official Team Principal for Williams in their 46-year history.

Ahead of the Spanish Grand Prix this weekend, Sports Illustrated caught up with the team boss. He discusses his career to date, collaborating with Keanu Reeves and the one thing he wished he had in his new contract.

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