The Financial Times magazine How To Spend It has long provided inspiration to bankers wanting to blow their bonuses on designer goods – but the publication has been rebranded because spending big is no longer seen as a positive quality.
The luxury magazine, packaged with the FT’s Weekend edition, is stuffed with expensive adverts for high-end watches, safaris, and yachts aimed at its jet-set wealthy readership – making it a money-spinner for the newspaper.
