Food regulator FSSAI has said that Amway India, Emami, Bonn Biscuits and three other food companies have withdrawn “100%” claims from their product labels, packaging and advertisements following regulatory action.
The Food Safety and Standards Authority of India (FSSAI) said it has initiated enforcement measures against food business operators (FBOs) to stop the use of the term “100%” on food labels, packaging and promotional or advertising materials where such claims could mislead consumers.