The glossy brochure that Fenway Sports Group are able to present for interested investors in Liverpool is surely an intriguing one.
Despite the bumpy nature of this particular season on the pitch, where a place in the top four is now firmly established as the overriding objective, the Reds appear to be a club in rude health.
Liverpool train at one of the best facilities in European football at the AXA Centre in Kirkby, with the £50m base barely two years old. From August, a brand new Anfield Road stand will help usher in the biggest crowds of the Premier League era of up to 61,000, and the club retain one of the most loyal, passionate and sprawling fanbases of any sports team on the planet.