Fenway Sports Group aren’t selling Liverpool, that much has been made crystal clear.
The Reds owners flirted with the idea briefly as they sought to test market conditions in the wake of the sale of Chelsea for what was seen by many as an inflated figure given the commitment to infrastructure investment that was also made.
Instead FSG pivoted quickly to an investment search, prepared to give up some equity in the club that they have owned since 2010 to a third party, one that would be aligned with FSG’s own way of working but could deliver scalable capital and additional expertise to achieve business growth.
