For John Henry and Fenway Sports Group it was the news that they expected but confirmation of which gives them plenty of reasons to be bullish about the coming seasons.
The financial issues that arrived through the pandemic made for an uncertain future in the short to medium term for clubs across Europe, with owners concerned that the media rights might not continue on their upward trajectory while fan interest may wane in a product played behind closed doors that relies so much on atmosphere and passion to drive said media rights.
Last year there was some positivity around the fact that the Premier League retained status quo with regards to the domestic TV deal, with BT Sport, Sky and Amazon Prime Video all agreeing to roll over the deal for the last three years for the same fee for the next three years, from 2022 to 2025. That is a deal that is worth some £5bn for the Premier League and its member clubs.
