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The Hindu
The Hindu
National
The Hindu Bureau

Frontline has a robust presence, an extraordinarily loyal audience: Malini Parthasarathy

The Hindu group relaunched its fortnightly news magazine Frontline on Friday in Delhi. Speaking at the event, group’s chairperson Malini Parthasarathy said that it is a challenging environment for magazine journalism with a generational shift in readers who prefer the digital medium.

“Frontline is fortunate that its print product has retained a robust presence in the market as many other publications have declined and gone bust. This is because its long-form journalism has an extraordinarily loyal audience, enjoying the thought-provoking analysis and the introspection,” Dr. Parthasarathy said.

The magazine was started in December 1984 against the backdrop of former Prime Minister Indira Gandhi’s assassination and the anti-Sikh riots that followed. Frontline, she added, takes pride in “its unflinching honesty and has a well-defined perspective which does not hesitate to highlight what it sees as the ‘rights’ and the ‘wrongs’ in developing situation”.

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