When a new Hollywood blockbuster drops, you can pretty much guarantee it's coming with a brand collaboration or two. From Wicked Crocs to Devil Wears Prada Diet Coke, this growing branding tool is taking over the cinema sphere, making consumerism the hottest movie marketing trend of today.
Brand and movie collaborations aren't new; product placement has been around since the dawn of cinema, subconsciously inviting us to buy whatever exciting new product Hollywood stars are flaunting. Today, the world of movies and branding is a completely different story. It's bold, unapologetic and seemingly not going away anytime soon.
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