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International Business Times UK
International Business Times UK
Shyna Mae Deang

From Viral Reviews to Top Honour: Keith Lee 'Wins' Creator of the Year at TikTok US Awards

Keith Lee TikTok
Keith Lee has been named Creator of the Year at the TikTok US Awards, marking a major milestone for the food reviewer whose viral videos have reshaped how small businesses gain attention online. (Credit: keith_lee125/Instagram)

Keith Lee's journey from filming honest food reviews in his car to standing centre stage at the Hollywood Palladium reached a defining moment this week.

On Thursday night, 18 December 2025, the former MMA fighter was named Creator of the Year at the inaugural TikTok US Awards, a result decided by fan voting and widely seen as a shift in what digital fame now rewards.

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