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International Business Times UK
International Business Times UK
Paolo Villanueva

From UGG To 'Since 1974': Shock Name Change For Iconic Australian Boot Brand After Trademark Clash With US Rival

UGG United States Australia ATT Deckers TikTok ANZ
Screenshots from Todd Watts' announcement video (Credit: UGG Since 1974 / @uggsince1974/TikTok)

In a TikTok video, Todd Watts, grandson of UGG founders announced the company's official name change. This follows the results of a lengthy court battle with an American multimillion-dollar company. The branding conflict resulted in the Australian-based boot company dropping its three-letter name, now going as 'Since 1974'.

Name Change Announcement

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