Just a few short weeks ago, Nigel Farage’s Reform party was riding high. It was consistently polling above Kemi Badenoch’s Conservative party and in some surveys had even edged ahead of the Labour government.
Donors who had previously handed over large amounts to the Tories were switching sides, while Farage was relishing having the ear of US president Donald Trump, touting himself as a far better representative to the leader of the free world than Keir Starmer.
