Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
Sport
Pablo Maurer

From the World Cup logo to new club crests, soccer designs are losing an edge

 An image of the FIFA World Cup 2026 logo is displayed against the Manhatten skyline by 1500 drones in a FIFA drone show ahead of the Club World Cup Final on July 11, 2025 in Liberty State Park, New Jersey.
Fifa claims one of the positives of its World Cup 2026 logo is its adaptability – like, for example, its use in a drone show before the Club World Cup final. Photograph: Michael Regan/FIFA/Getty Images

Lance Wyman is among America’s greatest-ever graphic designers, and his fingerprints are all over any number of American cities.

Wyman’s style is instantly recognizable – simple, bold and clever. Wyman often works in wayfaring, and his signs and instructions to viewers often use simple, geometric shapes to get the job done, often incorporating a playfulness as well. His approach has made his work timeless. In 2011, when the government of the District of Columbia wanted their metro map updated, they went right back to Wyman, who had crafted the original design for the system about 40 years earlier.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.