Over the past decade or so, set-jetting – aka travelling to a destination after being inspired by film or TV – has reached new heights.
Game of Thrones sent hundreds of thousands of people to Dubrovnik, aka King’s Landing. Crash Landing on You made the tiny Swiss village of Iseltwald a must-visit for fans. Each season of The White Lotus brings hoards of tourists to the locale in question, from Taormina to Thailand.